Vodafone Australia has announced it will offer consumer and enterprise customers a seamless internet experience by launching fixed broadband before the end of 2017 to complement its mobile network.
Speaking at the telecommunication industry’s premier annual address, the Charles Todd Oration in Sydney today, Vodafone Chief Executive Officer Iñaki Berroeta said the fixed broadband service will be delivered via the National Broadband Network (NBN).
“Whether it’s at home, work, or in between, Australians want to be always connected to stream music and video, send messages, make purchases, or grow their business,” Mr Berroeta said.
“We know that customers love data, with around 14,000 terabytes used on the Vodafone mobile network each month, and their appetite for fast data is continuing to grow. The NBN will allow us to deliver more data to our customers.
“Not only are Australians consuming more and more data, they are increasingly using mobile and fixed broadband interchangeably. Consumers are converged, but the telco market isn’t and we want to change this.
“Customers want seamless connection, easy-to-understand plans and reliable service – and that’s the proposition we’ll be bringing to Australia.”
Mr Berroeta said the time was right for Vodafone to expand its consumer and enterprise offerings to include fixed broadband.
“We have a strong 4G network which covers more than 22 million Australians and is enjoyed by 5.5 million customers, the NBN rollout is gaining momentum and there is strong consumer demand for continuous connectivity,” he said.
“It’s anticipated that four million Australian homes will be NBN-ready by the end of next year, so the project is reaching a scale where it provides the platform to deliver a service that complements our mobile network.
“This is a natural progression for our business, and we expect that through a fixed broadband service, Vodafone will become an even stronger competitive force in the Australian telecommunications market.”
