Wireless network solutions provider, Proxim Wireless and UK-headquartered hotspot Wi-Fi software provider, Purple WiFi recenty announced their technical alliance to make available a broad suite of WiFi based social engagement, marketing and analytics features on Proxim’s ORiNOCO outdoor and indoor WiFi Access Point Solutions.
The partnership involves integration of Purple’s platform with Proxim’s latest generation .11ac ORiNOCO AP-9100 and AP-9100R access points. The Purple platform will be available on the recently introduced XP-10100 cross point solution in last quarter of this year.
This integrated solution will allow ORiNOCO subscribers fast online access through social media login. In return, venues and businesses will benefit from being able to collect contact details, gain additional social ‘likes’ and ‘follows’ with real-time analytical insights, customer demographic data, plus an engagement tool to send highly targeted communications to customers.
The solution is designed for a wide variety of markets. From venues such as stadiums, resorts to commercial properties such as malls and hotels can leverage the solution to throw targeted and relevant content to improve engagement and drive more revenue.
Greg Marzullo, President and CEO of Proxim Wireless
This integration unlocks a whole new world of possibilities for ORiNOCO customers. Our customers can now harness the analytics and marketing tools provided by Purple, supported by software embedded in ORiNOCO access points, paving a new path in marketing and sales spaces.
Gavin Wheeldon, CEO of Purple
The addition of Proxim to our list of compatible vendors will be a positive addition to our portfolio, one that will contribute to our overall objective of getting more businesses online using the Purple platform. Exciting times lie ahead for Proxim’s ORiNOCO customers.
