Spain's Telefónica recently announced a partnership with France's Vivendi that sees the company offering customers in Latin America two innovative mobile entertainment services: WatchMusic, a premium immersive music video platform, and STUDIO +, the first global short premium series offer and app.
The agreement comes into effect in markets across Latin America with the launch in early October of WatchMusic in Brazil through Vivo followed by other markets in the region over the coming weeks.
WatchMusic is a new premium music video service optimised for mobile devices and also available across multiple platforms. WatchMusic focuses on delivering an immersive video experience for fans. STUDIO+ is a premium mobile short series offer and app with addictive exclusive content specifically shot for mobile viewing. The original programme line-up will be unveiled at launch in the coming weeks.
The two new services will be delivered ad-free through the Movistar and Vivo brands in the region on a Buy and Try basis. A customer can subscribe for a week or a month’s trial with the option of cancelling hassle-free within that time to stop the service from rolling over onto the next billing period, if they decide the product is not for them.
Dominique Delport, Chairman of Vivendi Content
Vivendi and Telefonica share the same view that compelling content and innovative formats will meet the expectations of new audiences. There is still a lack of premium content designed for mobile customers.
Michael Duncan, Telefónica Group CEO of the Consumer Unit
We are delighted to bring Vivendi’s premium mobile entertainment content to our customers. We’ve seen a mobile first mind-set that confirms the smartphone is the most favoured way to access internet experiences for most of our millions of mobile customers worldwide.
