du Partners Gemalto to Demo e-SIM Activation Over the Air

du Partners Gemalto to Demo e-SIM Activation Over the Air Image Credit: Gemalto

UAE-based telecommunications service provider, du, this week demonstrated e-SIM for the first time in the Middle East, in collaboration with Gemalto. The initiative will enable du’s subscribers to activate the e-SIM on any device over the air.

According to Gemalto, this will allow for an enhanced user experience in a new era of technology adoption that supports multi-device usage - such as smart watch, tablet, laptop, other wearable devices or even cars. The company expects a number of commercial launches this year by various consumer technology organizations which will support e-SIM in the region. 

In addition, Gemalto said that the e-SIM is a key driver of IoT and M2M communication, while reducing costs and improving flexibility and efficiency as it drives economies of scale. According to researches connected IoT/M2M devices estimated to be 15 Billion devices by 2020 including Connected Healthcare Devices, Connected Automotive Devices, and Smart Cities Devices.

Saleem AlBlooshi, Executive Vice President of Network Development and Operations at du
At du, we are constantly innovating and developing our products and solutions to simplify and enhance the lives of our customers. Individual and enterprise customers increasingly rely on multiple devices for myriad reasons and they all expect the same seamless experience, no matter the device or when they use it. 

Benoit Jouffrey, Vice President of On-Demand Connectivity solutions at Gemalto
The On Demand Connectivity solution combined with the e-SIM will dramatically increase business opportunities across IoT verticals such as automotive or consumer electronics that rely on seamless connectivity.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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