MTS has deployed and engaged ARRIS advertising insertion solution using the Media Services Platform (MSP) for deployment of the next-generation advertising capabilities to their customers. The solution uses a fully integrated IPTV solution to seamlessly insert localized information into the TV stream without adding costly signal interruptions or time delays. ARRIS Group, a global leader in communications and entertainment solutions, says that their MSP solution works with ARRIS AdEdge products and also powers advanced advertising and integrates ad storage.
“We are pleased to provide MTS customers with more relevant advertising,” said Stan Kurtas, Vice President of Marketing at MTS. “Thanks to our relationship with ARRIS, MTS is the first in Canada to seamlessly insert local ads on a Mediaroom television platform.”
“Today’s consumers continue to crave true multiscreen experiences and telco providers need to be able to support advertising for those experiences, on a variety of devices,” said Bruce McClelland, President, Network & Cloud, Global Services, ARRIS. “ARRIS ad-insertion solutions solve those needs, providing an experience that is not only seamless, but screen-specific, and personalized.” Read More 'Telco Provider MTS Chooses ARRIS Ad-insertion Solution to Deliver the Future of Advertising…Today'
