PT Telkom Partners SmartCast to Launch MediaHub to Support Pay TV Operators in Indonesia

PT Telkom Partners SmartCast to Launch MediaHub to Support Pay TV Operators in Indonesia Image Credit: Smartcast

PT Telkom has partnered with SmartCast to launch MediaHub, a content and advertising solution designed to support the pay TV industry in Indonesia.

Munich-based SmartCast provides managed TV Playout Services, programme traffic scheduling, ad-insertion, localisation,transcoding, multiscreen OTT – everything under one roof.

Operated by TelkomMetra, a subsidiary of Telkom, MediaHub will provide content aggregation and a distribution service, helping the industry face ever-increasing distribution and monetization challenges. MediaHub's playout and Ad-insertion system also allows content to comply with national broadcasting regulations, while distributing it in any format required by pay TV operators. MediaHub's proprietary plug-and-play system makes it a pay TV Ad Network that supports local content developers. 

PT Telkom in a statement that mediahub was initiated due to the Indonesian Broadcasting Commission's regulations restricting foreign commercial advertisement on the foreign channels aired on local pay TV channels in Indonesia.

 Teguh Wahyono, CEO, TelkomMetra
TelkomMetra focuses on adjacent business supporting the Telco Business. TelkomMetra believes that the content industry will grow significantly in the years to come. However, it will require support from efficient aggregation and distribution services.

Christian Brenner, Founder and CEO of SmartCast Germany and PT SmartCast Indonesia
SmartCast serves more than 160 TV channels in 15 countries around the world. We are delighted to be part of this very innovative and unique project in Indonesia. I hope many other countries in Asia will follow such a MediaHub model.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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