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Amdocs Enhances Customer Management Suite to Enable Enhanced Personalized Mobile Video Experiences

Amdocs Enhances Customer Management Suite to Enable Enhanced Personalized Mobile Video Experiences Image Credit: Amdocs

Amdocs enhances its Customer Management(CM) suite with new capabilities to allow mobile service providers to connect to content and application providers (CAPs) to deliver new and creative digital services to users. Amdocs Omni-Channel Experience solution has been integrated with Google’s publicly available mobile data plan application program interface (API).

Amdocs said the Omni-Channel Experience solution has been initially deployed to interoperate with Google’s YouTube app, and in the future may be able to be deployed to support other Google services and CAPs who are using the same API.

According to Amdocs, the interoperability of the Amdocs solution with YouTube’s mobile app allows improved in-app data transparency and data transactions. YouTube will be able to offer customers the ability to view YouTube videos offline at reduced rates during off-peak hours, thereby allowing service providers to shift traffic from peak hours to times when their network is underutilized, providing dynamic pricing opportunities and ensuring better viewing quality.

Data balance and rate information will be provided by the Amdocs Omni-Channel Experience solution, enabling service providers to present this information in a consistent way across different customer touch points, including YouTube’s mobile app.

Dr. Mark Mortensen, Research Director, Analysys Mason
The integration of the Amdocs Omni-Channel Experience solution with Google’s mobile data API bridges the gap between service provider networks and content providers. This streamlines collaboration between app providers and operators, making possible unique application-specific features to end users for better experiences – using the channels that the users want to use.

Chris Williams, head of global marketing at Amdocs
Working together with Google, we are offering service providers innovative ways to cater to the digital lifestyle of today’s Generation C consumers and power their businesses with new, digitally-enabled capabilities, building customer trust through data transparency and increasing business value through network traffic optimization.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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