Ericsson has signed BT Sport as its first client for PIERO Augmented Reality, a software system designed to enhance sports programming and creates more immersive viewing experiences.
PIERO Augmented Reality, which launched in April, enables broadcasters to overlay 3D graphics in real-time during live studio productions and sports games. Sports analysis graphics can be produced instantly either by a system operator or by a presenter using a tablet device. The graphics are then projected onto the studio floor in 3D allowing broadcasters to illustrate the analysis sequence without cutting away from the studio environment. The market-leading technology integrates easily with major studio tracking systems and popular sports data service providers.
Additionally, BT Sport will begin to use Ericsson's PIERO sports graphics software for rugby. Using image recognition and graphic overlays, Ericsson's PIERO enhances sports video media with visually engaging and informative illustrative effects. PIERO Augmented Reality is a part of Ericsson's PIERO product suite. PIERO is Ericsson's world-leading real time sports graphics software specifically designed to enhance and analyze sports for broadcasters and TV service providers.
Ericsson claims that PIERO is used by over 50 broadcasters around the world to deliver stunning, fast and accurate analysis graphics of sports programming and to enhance broadcast presentation of international sporting events.