Optus Business said that it will roll out free wi-fi to 81 shopping centres in Sydney, Melbourne, Brisbane and Perth as part of a deal worth $20 million. The Operator's enterprise division, Optus Business has signed a deal with retail property group Vicinity Centres (Vicinity) to roll out high speed WiFi services for visitors across Vicinity’s national shopping centre portfolio, in addition to six key corporate sites.
Optus will provide an end to end approach in the design, build and management of WiFi services and is reported will be using Cisco WiFi gears for the project.
Vicinity is the joint-owner and manager of Australia’s highest sales turnover centre, Chadstone Shopping Centre in Victoria. Vicinity’s portfolio also includes Emporium Melbourne, Chatswood Chase Sydney, QueensPlaza in Brisbane and Galleria in Perth.
The high speed WiFi services will enrich the consumer experience, including enabling personalized content and tailored location information, said Optus. The WiFi service will also provide significant benefit to retail tenants as they increasingly adopt the use of digital advertising, wireless terminals and beacon technology.
John Paitaridis, Optus Business
Optus is delighted to be partnering with Vicinity to deliver one of the biggest WiFi deployments across Australia. With the pervasive use of mobile phones across all age groups and demographics, the mobile device has become the essential digital companion for retail shoppers.
Angus McNaughton, Vicinity Centres’ CEO and Managing Director
We are pleased to be partnering with Optus on our connectivity project, the first step in realising Vicinity’s digital vision of creating a seamlessly integrated physical and digital retail property platform aimed at enhancing the consumer experience, through delivering a better connection with our customers and retailers, and improving operational performance.
