Econet Wireless Group to Implement Network Level Ad Blocking Technology

Econet Wireless Group to Implement Network Level Ad Blocking Technology Image Credit: Econet

South Africa-based, Econet Wireless group has signed a deal with Shine Technologies to bring network-level ad blocking to 40 million subscribers across Africa. 

The agreement marks the first availability of Shine’s network-level ad control technology in Africa, following a similar agreement with the Three Group in Europe.

An analysis of Econet’s network performance has exposed that the prevalence and unchecked behavior of AdTech is robbing its subscribers of up to 40% of their data plans. Econet believes that the introduction of Shine’s ad blocking technology will help subscribers protect and manage their data consumption.

Under the terms of the agreement, which was facilitated by Cumii International, the first roll-out will take place in Zimbabwe, with ad blocking coverage turned on automatically for all subscribers. All remaining Econet Group regions will follow in succession.

Ron Porat, CEO and co-founder of Shine
We are proud to be able to bring the benefits of ad blocking to all of Econet’s subscribers. AdTech abuse is a global phenomenon, and in Africa in particular, it is devastating to consumers’ limited data plans.

Douglas Mboweni, CEO, Econet Wireless Zimbabwe
We are delighted that we have taken the lead in ensuring that customers have control of unsolicited ads. This will lead to quicker loading and cleaner looking web pages free from advertisements, lower resource waste in terms of bandwidth and memory.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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