South Africa-based, Econet Wireless group has signed a deal with Shine Technologies to bring network-level ad blocking to 40 million subscribers across Africa.
The agreement marks the first availability of Shine’s network-level ad control technology in Africa, following a similar agreement with the Three Group in Europe.
An analysis of Econet’s network performance has exposed that the prevalence and unchecked behavior of AdTech is robbing its subscribers of up to 40% of their data plans. Econet believes that the introduction of Shine’s ad blocking technology will help subscribers protect and manage their data consumption.
Under the terms of the agreement, which was facilitated by Cumii International, the first roll-out will take place in Zimbabwe, with ad blocking coverage turned on automatically for all subscribers. All remaining Econet Group regions will follow in succession.