CenturyLink Unveils Location-Based Analytics Platform at Cisco Live

CenturyLink Unveils Location-Based Analytics Platform at Cisco Live Image Credit: CenturyLink

At the recent Cisco Live, Cisco's annual IT and communications conference, CenturyLink announced the introduction of CenturyLink Location-Based Analytics, a mobile engagement, analytics and marketing solution for owners and operators of spaces and places where customers congregate.

This fully managed solution features Wi-Fi technology and an analytics platform to gather relevant customer demographic and location data, powerful analytics capabilities to discern business insights, and social engagement and marketing tools for businesses to act upon data findings in real-time. This solution is designed to help businesses create highly personalized experiences for visitors at their physical locations using a wide variety of engagement tactics such as individualized messages, offers, wayfinding apps and activity suggestions.

CenturyLink Location-Based Analytics is anchored by the CenturyLink Managed Wi-Fi solution that features high-capacity Cisco Meraki Wi-Fi access points and security appliances for delivering fast data connection speeds and reliable coverage for equipment sensors and visitors' mobile devices. Customers get access to their own analytics and marketing portal, an online hub for monitoring venue traffic and location information, analyzing customer information and taking action to help drive customer loyalty, operational efficiencies and business revenues. 

Troy Trenchard, vice president, product management, CenturyLink
Location-Based Analytics from CenturyLink empowers owners and operators of venues and spaces – such as amusement parks, college campuses, retail destinations and transportation hubs – to make deeper emotional connections with individual customers in real-time.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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