The largest mobile operator in the UK, EE is bringing virtual reality to England’s national stadium, Wembley via a tour powered by mobile conectivity. The tour connected by EE launches on the 18th of July 2016 and will enable EE to beam a wide range of engaging content including player stats, images and immersive video from areas of the stadium which are normally off-limits to fan. The content will be projected to the EE SmartGuide device via its digital platform.
The tour is part of EE's six-year deal with Wembley to make the stadium the most connected in the world. The EE SmartGuide is a bespoke connected device given to each tour participant that enables 360 degree video and augmented reality which allows audiences to re-live key sporting and music moments.
Via the cutting edge Beacon technology, tour participants will be able to receive interesting updates including images and videos on the device at select locations within the stadium to enhance the tour experience, including the crossbar from the 1966 World Cup Final, the players changing room and the stadium press room.
A 360 degree video feature will overlay footage of live events in the stadium bowl to bring Wembley to life, according to EE.
Julie Harrington, FA Operations Director
From England’s glorious World Cup victory in 1966, Ed Sheeran’s three night sold out residency, to the ongoing tradition of The Emirates FA Cup Final - Wembley Stadium has been home to some of the greatest moments in both football and entertainment.
