Swisscom Leverages Cisco to Offer 4K TV Experiences for Euro 2016

Swisscom Leverages Cisco to Offer 4K TV Experiences for Euro 2016 Image Credit: UEFA

Swisscom has deployed the Cisco Ultra High Definition (UHD) Live Encoding solution for 1.4 million subscribers of its TV2.0 digital TV service to support 4K UHD viewing experience for the European Football Championship 2016.

Swisscom is using the Cisco UHD encoding solution that is part of the Cisco Virtual Video Processing® platform (V2P). With Cisco’s live encoding solutions in place, Swisscom can offer its subscribers immersive, 4K content, including live sports available for 24-hour programming. 

A few months earlier, the Operator launched a new Ultra HD TV box to bring the best TV experince for the Euro 2016 football. The Swisscom TV’s new box will not only deliver 4KTV but also supports high dynamic range (HDR) and comes equipped with a new remote control that has a built-in microphone for voice-activated searching.

Peter Fregelius, head of TV Development and Technology, Swisscom
Cisco came out on top with excellent live UHD picture quality and delivering the stability we requested. We are very happy to collaborate with Cisco for our UHD live launch during the 2016 European Football Championship.

Yves Padrines, vice president, Global Service Provider EMEAR, Cisco
Our internal development of innovative 4K encoding, HDR-readiness and integration with the Cisco Virtual DCM have been important milestones crossed to offer end-to-end UHD delivery,” said 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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