KT SkyLife, South Korea's leading satellite pay TV provider has chosen Ericsson to expand its Ultra High Definition (UHDTV) service, leveraging Ericsson's HEVC (High Efficiency Video Coding) encoders to bring consumers transformed picture quality. The deal marks KT SkyLife's fifth UHD channel launch to date, and underlines its leadership in providing the greatest number of UHDTV channels in Korea.
With next generation compression and HEVC, it is now possible for consumers to access these high quality services at home, bringing great potential for TV providers to improve their offerings and delight consumers with enhanced visuals. However, at the same time these providers must ensure that underlying compression technology has the stability and the flexibility to support these developments and future upgrades, said Ericsson.
Ericsson encoders support video compression and pre-processing improvements in MPEG-2, AVC and HEVC, with advanced compression capabilities for video quality optimization. The solution will ensure better video quality for KT SkyLife's customers, with expected picture quality improvements of up to 15-20 percent, while utilizing less of KT Skylife's bandwidth, claims Ericsson.
Han Lee, CTO of KT SkyLife
KT SkyLife is committed to providing the nation's first multi-channel high-definition TV and 3D broadcasting services, and continuing its leadership with optimized commercial UHDTV services.
Giles Wilson, TV and Media at Ericsson
Consumers are placing more and more value on high quality TV experiences, and delivering seamless UHDTV is therefore a key challenge and opportunity for all service providers. HEVC is fundamental to ensuring these new video formats can be deployed on a large scale cost-effectively, and we're very pleased to help KT SkyLife maximize the potential of this standard.
