Twilio, the cloud communications platform for developers, recently announced API support for connecting into Facebook Messenger. Facebook Messenger is the first messaging application Twilio has chosen to add to its platform, and it plans to expand to include others in the future. With the announcement, more than 900,000 developers registered on Twilio can easily build apps to engage with the 900 million active users on Facebook Messenger.
The launch will allow businesses using Twilio to easily reach customers over Facebook Messenger in addition to SMS and web or mobile chat. The integration with Messenger significantly reduces the development effort needed to build and maintain communications apps and experiences that can reach customers across multiple messaging channels.
According to Twilio, businesses like Uber, Nordstrom, and CocaCola Enterprises who have already built successful messaging experiences on Twilio-powered SMS can now utilize Messenger as a new customer channel.