Three, Ireland’s leading mobile data network announced that it has started the roll out of 4G Plus, which provides speeds up to 225 Mbps. The super-fast speeds are already available in parts of Dublin and will be rolled out across the country by the end of April.
Three said that the demand for mobile data is growing exponentially year-on-year with Three’s network is seeing a 77% increase in data traffic in 2015 with an additional 19% increase so far in 2016. Analysis shows that video content is a key contributor to driving up this demand. In fact 48% of Three’s data traffic is now generated by video streaming, compared with just 16% by web browsing. Online streaming sites continue to grow in popularity with identifiable peaks in data demand around the release of new TV shows. In fact, Three recently identified an incredible 20% increase in overall data demand on the release day for House of Cards season 4.
According to Three, it is currently investing €300 million in its network and the upgrade work will be completed by 2017. Some areas are already seeing the benefits and upon completion, there will be an incredible 145% increase in 4G sites across the country, claims the operator.