European and Asian MNOs Look to Emulate T-Mobile’s Binge On Success, says Openwave Mobility

European and Asian MNOs Look to Emulate T-Mobile’s Binge On Success, says Openwave Mobility Image Credit: T-Mobile

Openwave Mobility announced that a growing number of European and Asian mobile operators have engaged the company to explore how they can utilize optimization technologies to introduce highly competitive video packages. Following the recent launch of T-Mobile USA’s Binge On plan, mobile operators are now looking for solutions that can go beyond simply streaming video, said Openwave Mobility.

To help mobile operators realize the benefits of launching plans such as this and which could include services such as video, music and gaming, Openwave Mobility has developed a data-monetization calculator which can take into account different factors and market conditions to demonstrate the business case for deploying optimization technology for a range of services to boost revenues and reduce network loads.

Simultaneously Openwave Mobility has streamlined the onboarding and integration process for operators launching new video services. 

John Giere, President & CEO of Openwave Mobility
There are strategies mobile operators can adopt to go beyond what Binge On has achieved so far. They can increase ARPU by 10% and attract new subscribers with innovative plans. Best of all, they can deliver outstanding quality and still lessen the load on their network. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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