The largest mobile operator in the Philippines and a subsidiary of PLDT, SMART Communications has selected MATRIXX Software’s real-time Digital Commerce platform for its mobile business. Subsequently (or earlier), PLDT has invested in MATRIXX through its investment arm, PLDT Capital.
SMART is deploying the MATRIXX platform to deliver an array of lifestyle services and content that can be individually purchased and customized. SMART’s customers will have the freedom to manage their mobile account usage and spend, tailor services and choose ‘sachet-size’ packages based on their preferences and budgets. MATRIXX said that SMART Communications selected its solution because they needed a real-time, customer-centric platform that could jump-start their entry into the digital market.
Winston Damarillo, PLDT Chief Strategy Advisor and PLDT Capital Co-Managing Director
Evolution of the telco into a Digital Service Provider requires viewing the customer through a different lens, in order to identify new ways of serving them.
Dave Labuda, Founder, CEO and CTO, MATRIXX Software
The PLDT Group continues our model of prestigious companies that are investors as well as customers. They are genuinely changing the game in Asia when it comes to digital service innovation, and we’re excited to help deliver outstanding experiences to customers of its wireless service provider, SMART Communications.
