Safaricom Leverages Flytxt Data Analytics to Improve Customer Experience

Safaricom Leverages Flytxt Data Analytics to Improve Customer Experience

Safaricom, the largest Operator in Kenya has selected Flytxt, a leading mobile consumer analytics solution provider for enterprises for the deployment of its Customer Value Management (CVM) solutions.

According to Flytxt, its advanced analytics powered solutions will enable Safaricom to improve customer experience through personalized and contextually relevant engagement with customers throughout their lifecycles. Flytxt's solutions leverage packaged analytics to provide telcos with actionable insights that help them to take faster decisions across business work flows and touch points.

Sylvia Mulinge, Director - Consumer Business, Safaricom
We continuously work to better understand our customers so that we are able to streamline our services and offer the best possible solution. Our partnership with Flytxt aims to provide better customer insights that will help us realize our goal of delivering a differentiated experience to our customers.

Hetarth Patel, Senior Vice President-Global Sales, Flytxt
I am delighted that Safaricom has chosen Flytxt. With this partnership our relationship with the Vodafone group deepens further. Flytxt has already demonstrated impressive results in its earlier deployments in the group. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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