Brazilian mobile operator Oi, with nearly 50 million subscribers launches Gemalto's new SmartApp solution to expand its mobile marketing offering. The solution is optimized for smartphones offering rich multimedia content to improve customer engagement and monetize the opt-in database.
When paired with Gemalto's SIM-based LinqUs Mobile Engagement and Monetization, Oi can now deliver multichannel campaigns to reach 100 percent of its customers including those who use legacy and feature phones, said Gemalto.
According to Gemalto, its solution enables rich media and an improved customer experience that increases up-sell, cross-sell and advertising success. In addition, it enables secure, one-click purchasing plus convenient campaigns conciliation for both operators and advertisers. As the deployment evolves, Oi can leverage HTML5 Hybrid for easy campaign editing, cost effective deployment and an interactive user experience offering videos, menus and compelling surveys that customers greatly prefer over traditional SMS-based marketing.
Roberto Guenzburger, director of Mobility Products Retail at Oi
The ability to deliver rich media content that inspires action has unlocked new opportunities to drive growth and attract new customers in the rapidly evolving Brazilian mobile marketplace.
Rodrigo Serna, President for Latin America at Gemalto
The Gemalto SmartApp offers mobile operators an ideal solution to reach beyond their walled garden marketing channel to capture new revenue by engaging with consumers who demand exciting mobile content and value added services to enhance their digital lifestyles.
