Nimbuzz, a leading mobile communication and entertainment platform with over 150 million users around the world, has signed an agreement with Syniverse to enable authentication of Nimbuzz users via Syniverse’s Enterprise Messaging Service. This will further spur Syniverse’s growing momentum in providing mobile solutions to brands in India and around the world, after a similar deployment with a major India-based technology provider for the global hospitality industry.
Syniverse says, the interaction with Nimbuzz’s end users is just one example of how businesses can enhance customer engagement via the Enterprise Messaging Service, which also easily integrates with email systems, allowing brands to send and receive relevant and contextual SMS messages from their email clients. The solution can also be paired with location-based services for a tailored, hyper-targeted campaign to enhance the end-user experience.
“Syniverse’s global reach and high-level service approach makes for the perfect fit to support our messaging needs,” said Joby Babu, Chief Operating Officer, Nimbuzz. “We are very pleased with the way the solution seamlessly integrates into our existing systems, which greatly benefits our end users.”
“With a customer base across a wide variety of mobile service providers, Nimbuzz required a single solution to provide ubiquitous reach, and that’s exactly what the Syniverse Enterprise Messaging Service enables,” said Morten Brøgger, Chief Sales Officer, Syniverse. “In our position at the center of the mobile ecosystem, we are uniquely able to deliver the mobile connectivity necessary for enterprises, ISPs and app providers to deliver superior mobile experiences.” Read More 'Syniverse Chosen by Nimbuzz for Enterprise Messaging'
