Leading mobile operator in Philippines, Smart Communications became the first brand to leverage Facebook Live in the Philippines. For its pilot Facebook Live video, Smart broadcasted a 20-minute segment of the Love Dance, one of the biggest electronic dance music celebrations at the Dinagyang Festival which took place on the 22nd of February this year.
The latest feature of the world’s biggest social networking site, Facebook Live allows users to broadcast live video content as a new way to engage followers. For a more shared experience, Facebook Live also allows viewers to post their comments and interact with each other in real time. The feature was first introduced for use by US celebrities last August, and was then rolled out for verified accounts of public figures, news sites, brands and other users just last month.
Kathy Carag, Smart Brand Head
This new feature not only stretches the capabilities of Facebook, but also opens great possibilities for us to enrich the mobile lifestyle of our subscribers, who can now tune in to witness significant events and share the experience with others in real time – all with just a few taps on their smartphone.