Nokia introduces two new services that will help operators deliver a differentiating customer experience without the need for capital investment, Pop-up Network service for mass events and Geo-Data as a Service. Both solutions are provided as a service to make it easy for operators to enjoy the benefits of flexibility and scalability, without the capital outlay.
Pop-up Network, which includes network planning and optimization services, offers a differentiating advantage to operators at mass events. Nokia deploys temporary, transportable base stations coordinated by Nokia Centralized Radio Access Network (RAN) capabilities that transform the interference from devices into useful traffic to boost uplink capacity. The operator simply pays for the capacity required during the event, reducing the total costs by up to 80% when compared to investing in its own infrastructure.
The cloud-based Nokia Geo-Data as a Service combines anonymized 3-D geolocation data from devices with network data to provide accurate insight into network, device and application performance as well as subscriber behavior. The insight is tailored to the needs of different operator functions. For example, network planners can spot and correct areas where subscribers are experiencing poor service; marketing personnel can identify subscriber trends and implement campaigns to grow revenue from the most valuable subscribers.
Curtis Price, Program Vice President, Infrastructure Services, IDC
Nokia's Pop-Up Network and Geo-Data as a Service offerings provide insight into service quality that gives operators a key lever to manage customer experience as a source of differentiation, as well as a means of identifying new service opportunities.
Dennis Lorenzin, head of Network Planning and Optimization at Nokia
With these new solutions, Nokia is able to offer benefits to a wide range of non-technical functions within an operator's business, not just to support network planning and operations. For example, the marketing department could benefit from the data insights by finding new ways to generate revenue with targeted offers or by enhancing its brand reputation with optimal service quality at busy events.
