Cable & Wireless Partners with WhatsApp

29 January 2016
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Cable & Wireless Partners with WhatsApp Image Credit: WhatsApp

Cable & Wireless (C&W) has signed a marketing partnership with the over-the-top(OTT) messaging service provider WhatsApp, which has more than 900 million users to allow C&W customers to access the full range of WhatsApp features across the company's networks. 

As a result of this partnership, C&W will introduce a suite of innovative packages with additional benefits for customers, which will be unveiled across all its markets in the coming months. CW brands -- Flow, BTC, and LIME -- are currently the only officially authorized providers of WhatsApp data bundles in the Caribbean region. 

John Reid, C&W's Consumer Group President
Since the emergence of Over The Top (OTT) Communication services, Cable & Wireless has maintained our commitment to work with authorized service providers to ensure customers have access to world-leading services on their devices, running on the region's best networks.

Brian Acton, Co-Founder of WhatsApp
We are excited to work with Cable & Wireless to help people across the Caribbean stay better connected with friends and family.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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