Cable & Wireless (C&W) has signed a marketing partnership with the over-the-top(OTT) messaging service provider WhatsApp, which has more than 900 million users to allow C&W customers to access the full range of WhatsApp features across the company's networks.
As a result of this partnership, C&W will introduce a suite of innovative packages with additional benefits for customers, which will be unveiled across all its markets in the coming months. CW brands -- Flow, BTC, and LIME -- are currently the only officially authorized providers of WhatsApp data bundles in the Caribbean region.
John Reid, C&W's Consumer Group President
Since the emergence of Over The Top (OTT) Communication services, Cable & Wireless has maintained our commitment to work with authorized service providers to ensure customers have access to world-leading services on their devices, running on the region's best networks.
Brian Acton, Co-Founder of WhatsApp
We are excited to work with Cable & Wireless to help people across the Caribbean stay better connected with friends and family.