Xura Offers Rich & Contextual Communication Solutions for Financial Industry

Xura Offers Rich & Contextual Communication Solutions for Financial Industry Image Credit: Xura

Xura which rebranded from Comverse last year, has partnered with digital marketing agency, Wikot to deliver a new 'click-to-communicate' interactive solution to industries such as the financial sector. The solution that leverages Xura's forge SDK with Wikot's call center app allows banks to offer an authenticated and contextual messaging experience to customers, resulting in a reduced hold time and an improved customer experience, said Xura. 

Working together, Wikot and Xura created the 'digital' branch; showcasing how a customer can connect directly to an available customer service representative at their bank from a mobile, tablet or kiosk application using IM/chat, voice, video or data transfer. In addition, the partnership is currently exploring opportunities to provide a dedicated 'digital' branch to one of the leading banks in Latin America.

Xura said that it's forge SDK leverages WebRTC technology and offers a robust capability set, including VoIP calling, video chat, instant messaging, file- and screen- sharing, presence and recording

Eric Bilange, EVP Enterprise, Xura
With Xura and Wikot, retail banks and financial services companies can easily launch richer communication apps and websites with the added element of the human touch, providing immediate, authenticated interaction with appropriate bank personnel, without customers having to visit a branch.

Camilo Iturra, CTO, at Wikot
Xura has a clearly defined strategy around digital real-time communications and the scale and experience to serve retail banks with a comprehensive platform that encompasses secure video, voice, data and messaging. 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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