ETSI in partnership with BT Group, Dolby Laboratories, ST Microelectronics and Telefonica has launched a new Industry Specification Group for next generation UltraHD TV service to smart phones. This solution simultaneously meets the needs of existing and next generation receivers and set-top boxes.
According to ETSI, market drivers for the next generation of Ultra-HD displays and equipment include the addition of HDR (High Dynamic Range), a technique used to reproduce both darker and brighter, more life-like images, and WCG (Wider Colour Gamut), extending the colour range being displayed on a device. New HDR/WCG production techniques have recently been introduced for film and broadcast content creation thus allowing greater creative freedom and more realistic images.
Any HDR/WCG transmission solution must take into account the diverse needs of the content creation industry, the ongoing work on HDR/WCG production technologies, the complexity of any solution in silicon and the quality of the signals to be delivered through DVB or ATSC based systems to both legacy devices and HDR/WCG devices, said ETSI.
David Holliday, chairman of ETSI CCM ISG
With this new standardization work, ETSI will offer consumer equipment manufacturers a single and global decoder for all devices, without compromising image quality. This will save time and money for content distribution and consumers will benefit from the latest innovative technologies.
