AT&T AdWorks, the advanced advertising arm of the second largest mobile operator in the US is trialing the ability to offer an integrated addressable advertising campaign across TV and mobile devices. The trial will let advertisers reach the same consumers with the same message across multiple screens that is powered by AT&T AdWorks and Opera Mediaworks, one of the largest mobile ad platforms in the world.
AT&T AdWorks can combine AT&T’s ability to deliver household specific ads to more than 12 million households with Opera Mediaworks’ cross-carrier mobile technology, which can engage more than 285 million mobile subscribers from major U.S. wireless carriers. According to Opera Mediaworks, the majority of smartphones in the United States already receive customized ads from Opera within thousands of popular apps.
This trial extends an advertiser’s reach and helps them better target, drive engagement and measure a campaign’s success from end to end.
Rick Welday, president, AT&T AdWorks
AT&T AdWorks’ ability to deliver household specific TV advertising based on interests and demographics to a rapidly growing base of more than 12 million households, combined with Opera Mediaworks’ mobile advertising, will be a game-changer for advertisers and consumers.
Mahi de Silva, CEO, Opera Mediaworks
Integrated marketing across TV, smartphones and tablets puts influential new tools in the hands of brands and agencies. They can now tell a seamless story to their target audiences at home and on the go.
