Accenture through it's Digital Content Solution, builds an end-to-end e-commerce site for HarperCollins on a built and operate model. The Digital Services solution which will be leveraging on innovative technology from Accenture, enabling HarperCollins and its other properties to digitally store and distribute the e-books in its catalogue directly to the consumer. In addition, the solution will provide tools to analyze all online purchase data, which will lead to expanded decision-making capabilities.
Accenture Digital Services Solution Components (click to enlarge), Source -Accenture
“Combining Accenture’s suite of digital delivery and analytics capabilities with HarperCollins’ traditional strengths of content acquisition, editing, marketing and distribution, will position HarperCollins as a digital innovator with the tools to evolve its digital strategy. HarperCollins’ increased commitment to the digital value chain gives it a unique edge in attracting writing talent and driving growth in an expanding e-publishing market,” said Thomas Grayson, managing director, Accenture Digital Services.
“The publishing industry is undergoing a technological transformation unparalleled in our 200 year history,” said Chantal Restivo-Alessi, Chief Digital Officer, HarperCollins. “Launching a platform that allows HarperCollins to establish a direct to consumer marketing and sales proposition to expand some of its strongest brands to new audiences means we honor both our past and our present.” Source - Accenture (Oct 30, 2013)