Zain-SLA Mobile Launch Direct Operator Billing /Carrier Billing Service

4 November 2013
Ray Sharma
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SLA Mobile SLA Mobile

SLA Mobile's Carrier Billing service, the Direct Operator Billing, will enable the leading telecom service provider in the Middle East, Zain Group, to offer its customers the ability to pay for digital goods from a third-party content or service provider by charging the transaction to their mobile phone monthly bill or using their pre-paid credit. Zain Group becomes one of the first operators in the region to launch the service, with plans to expand these services to Kuwait, Bahrain, Jordan and Saudi Arabia and later, to Iraq, South Sudan and Sudan.

The deployment will provide several benefits to Zain and its customers and to the industry at large, namely:

It will provide customers the ability to easily and safely purchase apps from leading global app stores across the various operating platforms such as Android, Windows Phone and BlackBerry and charge their bills or their credit balance in case of prepaid, all without a requirement for a credit card.

Customers can easily purchase digital content and services provided by Zain’s local and regional partners with merchants and app developers now being able to reach a wider audience with their products and services encouraging and driving the innovation and consumption of such content.

Nic Stirk, CEO of SLA Mobile said: “The Direct Operator Billing solution offers customers a highly convenient mobile payment option while allowing mobile operators to rapidly monetize their customers’ digital consumption. Mobile operators have many assets that can be monetized and Direct Operator Billing is the stepping stone to greater things in terms of improving competitiveness and increasing customer loyalty and retention.” Source - SLA Mobile (Oct 31, 2013)