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NEC Launches Customer Experience Solution for CSPs

NEC Launches Customer Experience Solution for CSPs Image Credit: NEC

NEC Europe has announced a new Customer Experience solution to help communication service providers (CSPs) improve customer experience. The solution provides a single, unified platform across the network, service and customer layers, designed to reduce cost and churn, and increase ARPU and differentiation.

According to NEC, the new automated big data analytics tools which cover three main areas - data, analytics and visualisation - enable the delivery of predictive and preventative solution, rather than a standalone network optimization service that is commonly offered to CSPs today. 

In the network layer, smart connectivity is achieved by using crowd sourced data and analytics to proactively identify problem areas and network issues. The provision of video and data services is optimized through a tight synergy/orchestration between the service layer and the Radio Access Network (RAN). Through the analysis of historical data and real traffic information, NEC can predict network congestion and resource availability, and apply service parameters optimization accordingly.

In the customer layer, NEC uses data mining tools and big data to accurately predict subscribers who are likely to churn due to problems such as dropped calls and slow data speeds, and proposes targeted marketing campaigns, where necessary, to prevent them from moving to another provider. 

Ian Ashford, GM & Head of Carrier Solution Sales, NEC Europe
Many different factors affect customer experience, and only end-to-end analytics can provide reliable, proactive problem avoidance. 

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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