Robi Axiata, Bangladesh's second largest mobile operator in terms revenue, has selected Gemalto device management solution to automatically detect and configure new devices on its network, allowing its subscribers to enjoy a smooth transition when they change handsets.
Gemalto said that its LinqUs Device Management platform delivers over-the-air data settings such as MMS, internet and email to the end-user's device, and also provides marketing analysis of the installed devices for targeted promotional campaigns. The solution will allow the operator to cater for the sharp increase in smartphone penetration in recent times.
Gemalto claims that the solution provides the industry's largest device repository with a knowledge base identifying over 100,000 device references including smartphones, tablets, and 4G-ready devices. It is also constantly updated to include the latest model releases, enabling Robi to recognize almost all kinds of devices on its network, added Gemalto.
A.K.M Morshed, Chief Technology Officer of Robi
In Bangladesh, users change their devices frequently as they can buy data enabled affordable phones. And, they expect instant access to their favorite services. With Gemalto's solution, users can activate their device instantly by simply accepting all updates.
Michael Au, President South Asia and Japan at Gemalto
Our strong understanding of the local market enables us to provide a robust, future-proof solution that helps Robi Axiata to remotely manage the entire life cycle of the devices, and therefore significantly reduce customer care costs. The device-centric approach can also improve data uptake and generate additional revenue through value-added services.
