Finnish developer, publisher and distributor of video games, Rovio has partnered with India's third largest mobile operator, Idea Cellular to enable carrier billing on its Angry Birds games. The deal enables Idea's customers to pay for in-game transactions via their prepaid or postpaid accounts for Angry Birds Classic and Angry Birds 2.
"It's hard to monetize a free game in a market where there is limited credit card usage. So, we have struck a carrier-billing deal with Idea. We also have sachet pricing in India with our games in the market," said Alex Lambeek, Chief Commercial Officer at Rovio to The Economic Times of India. He claims that India has seven to eight million active Angry Birds users.
