WIT's Blackbird Messaging Combines SMS/MMS and IP Messaging

2 November 2013
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WIT Software in partnership with Acision released WIT Blackbird Messaging, a solution that integrates IP messaging and SMS/MMS messaging in the same composer, much like the iMessage solution from Apple. The Integrated Messaging Solution, which will be available for Android OS and iOS smartphones, provides consumers a seamless and rich communication experience and offers Operators a faster time-to-market and wider reach. The WIT Blackbird Messaging, a Rich Communications Services (RCS) service is now made available in the European market and the integration with Acision Fusion enables WIT to deliver a fully integrated messaging platform which enables mobile operators to deploy a single converged solution.  This reduces cost and complexity on their infrastructure, while also enabling the rapid development and deployment of new, seamless IP messaging services and RCS, alongside SMS, MMS and voice messaging, and therefore enhancing the overall messaging service experience.

“WIT brings to market a product that competes directly with the iMessage concept from Apple. However, it will be available to all the Android smartphones in the market as well, and will take advantage of the interoperability provided by the RCS specification” stated Luis Silva, CEO of WIT Software. “This new product launch reinforces WIT’s commitment to the RCS roadmap, starting with the delivery of a key part of the Blackbird specification, and moving on to Crane, Dove and Eagle in the upcoming future.”

JF Sullivan, EVP Product Management at Acision, said, “Working alongside Acision, WIT is now able to launch a fully integrated messaging solution which works across mobile operating systems and messaging platforms, breaking the OTT service fragmentation barrier. Together we can provide truly seamless messaging through interconnect with the global SMS and MMS community, as well as social networking and chat services, extending the existing SMS user experience to RCS and other rich-content services.  Innovating in this way changes the dynamics of messaging.

 

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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