Live TV and on-demand video content startup, SyQic has launched its new “click to pay” payment platform for the company’s main product, Yoomob, in partnership with mobile payment provider, Fortumo. The 'click to pay' platform enables SyQic to market its Yoomob service directly to potential subscribers, in addition to its partnerships with operators. The company pilot launches the “click to pay” platform in Malaysia and expects to rapidly roll out the service to other regions taking advantage of Fortumo’s footprint across the globe.
SyQic said that Yoomob has been launched in collaboration with operators to provide subscriber targeting, content marketing, revenue collection and payment. With the new platform, the company can market its content via popular social media platforms such as Facebook and Twitter and collect subscriptions directly from users via its direct payment channel partner Fortumo. The company said that it currently has live mobile payment collection services operating across more than 94 countries with a particular strong focus on emerging markets such as South East Asia.
Jamal Hassim, CEO
Importantly, the new payment platform will enable us to promote Yoomob content directly to potential subscribers by using their social media preferences, which should be far more accurate and productive than the current SMS approach used by our current Telco partners.
