Middle East operator, Zain Group has partnerred with Instagram to launch its latest advertising campaign, #MakeTodayExtraordinary across the region. Instagram, owned by Facebook and known for its picture-sharing platform, is launching advertising in the Middle East for the first time, allowing businesses to disseminate their campaigns on Instagram via a variety of formats including 15-second videos.
Zain’s first-of-its-kind campaign was recently unveiled in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, and ‘Touch’ in Lebanon. Zain’s campaign on Instagram was based on a series of videos that highlight the amazing things that can be achieved when people take the time to do so.
According to Zain, only a select group of 11 prominent Middle East advertisers including Zain were selected by Instagram to be the exclusive launch partners for an initial period before the advertising platform is opened up to other interested parties.