Amobee, a wholly owned subsidiary of Singtel, Tuesday announced that it is now a Facebook Marketing Partner with early Instagram ads API access. With this, Amobee's brand and agency clients, including Lexus, L'Oreal and Starcom Mediavest Group (SMG), can now enhance their Instagram campaign strategy and execution through Amobee's technology platform.
According to Amobee, advertisers benefit from using Amobee Brand Intelligence for media activation by gaining a deeper understanding of real time and historical consumer sentiment, media behaviors, brand associations, and competitive insights. This can be used to inform everything from strategy to media buying, creative and content development, and delivery of digital advertising for brands on Instagram.
The platform supports advanced audience targeting and delivery capabilities for multiple ad types that meet a variety of objectives from driving awareness and engagement to video views and mobile app installs, said Amobee.
Kim Reed Perell, President of Amobee
Instagram is a core platform that every marketer should be considering if they want to reach an engaged and growing audience. With Instagram's user base of over 300 million monthly active users, it presents a timely and relevant opportunity to deliver scale as part of a cross channel strategy. Amobee's access to Instagram's ads API will provide brands the ability to maximize their presence in-feed, on mobile and with video.
