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Nokia Networks Offers Ad Analytics and Big Data Consultancy to Boost Operators' Revenues

Nokia Networks Offers Ad Analytics and Big Data Consultancy to Boost Operators' Revenues Image Credit: Nokia Networks

Nokia Networks, recently launched Ad Analytics, a service that promises a $79bn potential market for operators. The service opens up new revenue streams for operators by allowing them to offer value-add data to advertisers targeting mobile platforms for monetization.  

The service extracts the right data from operator networks, anonymizes it, analyzes it according to target segments specified by the advertising agency, and enriches it with location data from maps and demographic data from public sources. 

According to Nokia Networks, the deployment of the Ad Analytics solution in an Asian country saw advertisers realizing a five-fold increase in conversion rates. 

The Finnish telecoms vendor has also launched its Big Data Consultancy service for operators to maximize the value of their big data platforms and monetize their network insights. Nokia Big Data Consultancy builds on Nokia Networks' existing analytics and CEM expertise in big data architecture, network data insight, analytical modelling and its value realization approach, to help operators reduce costs, improve customer experience and grow subscriber revenue.

Deepak Harie, Vice President Systems Integration at Nokia Networks
The mobile advertising market is booming, driven by large advertising platforms such as Google and Facebook. We are foreseeing that enriched data from mobile networks can help advertisers boost their revenue by up to 33 percent compared to advertising based on cookies.

Sheryl Kingstone, Director, 451 Research
The majority of current mobile advertising rely on cookies, which show a very low success with a conversion rate of less than 0.1%. With 43% of businesses being in pilot or planning stages, there is demand and will to pay for more contextual data that will help them deliver the right offer to the right consumer, on the right device, at optimal time.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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