Kaltura Unveils Subscription-based 'OTT Platform in a Box' for Operators

Kaltura Unveils Subscription-based 'OTT Platform in a Box' for Operators Image Credit: Kaltura

Over-the-Top(OTT) TV startup, Kaltura, recently announced Kaltura OTT Now, an end-to-end ‘OTT platform in a box’. The new OTT Now provides content owners, broadcasters and service providers a cost-effective entry point that incorporates out-of-the-box all the functionality required to launch a compelling OTT service in the shortest time to market.

Kaltura said that the new solution allows customers to leverage a variety of business models - subscriptions, transaction-based (including in-app purchasing), ad-funded and freemium. It includes applications for mobile, web and connected devices as well as live and VOD preparation; store and subscriber management; personalization (including targeted ads and content recommendations); content syndication and a range of marketing tools.

Early this year, Germany’s largest cable operator Kabel Deutschland has selected the company's OTT TV solution for its TV streaming app.

Ron Yekutiel, Kaltura Co-founder, Chairman and CEO
Although OTT services have become a must-have for content owners, broadcasters and service providers, we recognize that many of these businesses lack the resources, the know-how or the confidence to embark on this path.

Michael Goodman, Director of Digital Media Strategies at Strategy Analytics
Consumer adoption of OTT video is in a rapid growth phase with global revenues expected to reach $30 billion by 2015. With OTT Now, Kaltura is positioning itself to help second tier video service providers, which comprise the majority of OTT video service providers, capture a share of this burgeoning marketplace.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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