Ericsson, Thursday announced that it has been selected to work with AT&T on the evolution of AT&T's TV experience platform. This evolution will utilize leading technologies from AT&T's U-verse platform and AT&T's DIRECTV satellite platform to deliver a premium TV experience, serving customers across both satellite and wireline access networks.
AT&T already uses Ericsson Mediaroom to power its U-verse TV platform . This week at the CTIA, Ericsson announced the commercial availability of Ericsson MediaFirst, a next-generation Pay TV platform that transforms TV and video entertainment. Built using modern cloud-based architectures, Ericsson MediaFirst brings together the best of traditional Pay TV and over-the-top services, giving operators and content providers the ability to deliver constantly optimizing, highly personalized TV experiences on any device.
Enrique Rodriguez, Executive Vice President and Chief Technical Officer, AT&T Entertainment and Internet Services
By collaborating with Ericsson, AT&T will be able to enhance its service offerings across its networks. Combining these technologies together uniquely positions AT&T to offer consumers an unparalleled bundled video entertainment, mobile and broadband experience.
Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson
AT&T has long been one of the most future-oriented, pioneering operators in the industry and we look forward to helping them to evolve their platforms which will give consumers an advanced TV experience.
