Swisscom has deployed the Ericsson Video Storage and Processing Platform to power its TV 2.0 offering by providing advanced cloud DVR and on-demand content access features to its subscribers. The flexible platform allows Swisscom to deliver its TV 2.0 service across not only televisions but also as a multi-screen service to smart phones, laptops, tablets and PCs. Swisscom's TV 2.0 which is live since last year boasts 564'000 subscribers.
The highly successful service delivers a highly differentiated offering to consumers including 7-day replay and unlimited parallel recording capabilities, driving rapid subscriber growth and consumer loyalty, said Ericsson. Ericsson added that TV service providers need to adopt cloud-based solutions in order to succeed in the internet era of TV.
Dirk Wierzbitzki, Head of Wireline and TV, Swisscom
Ericsson's solution allowed us to leverage the capabilities of the cloud to bring to market a type of service that hadn't been seen in Switzerland before; one which offers our viewers much more advanced replay and recording features. We're delighted with the take up of Swisscom TV 2.0.
Elisabetta Romano, Vice President and Head of TV and Media, Ericsson
It is clear that the cloud is a critical enabler in evolving TV into a more personalized, flexible and seamless experience. TV service providers are recognizing the benefits of adopting cloud architectures into their infrastructures and we believe that this shift will only grow as consumer expectations perpetually rise around the quality and functionality of service offerings.
