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Alcatel-Lucent’s Smart Plan has been selected by GO, the leading telecommunications company in Malta, to define and shape its retail strategies around fixed, mobile and data commercial offers as it lays the foundations of its evolved network. Along with the Smart Plan, which will provide key policy and charging software, enabling consumers to easily discover, purchase and manage the broadband services that suit them, Alcatel-Lucent will also be providing GO with its Evolved Packet Core technology – the high-performance, all-IP platform that sits at the heart of a mobile network to ensure the highest quality of experience while optimizing total cost of ownership.
Kelvin Camenzuli, Chief Technical Officer of GO said, “Alcatel-Lucent’s Smart Plan solution is helping GO simplify, personalize and enhance its customers’ experiences around mobile usage, while increasing their real-time purchasing decisions, which are key elements in our evolved network. Smart Plan also enables us to offer our customers even more purchasing options through a mobile data ecosystem with partner brands.”
Gianluca Baini, president Mediterranean Countries of Alcatel-Lucent said: “As GO evolves its network, it needs flexible solutions to create personalized offers and business models that drive new revenue streams for mobile data, as well as voice and SMS. What’s more, GO can leverage the Smart Plan platform to complement its retail strategy, creating a new and convenient touch point on customers’ mobiles.” |
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