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Mobile Broadband Plans become Borderless with T-Mobile's new Roaming Offers for Subscribers

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With the high rates of smartphone penetration and the deployment of high speed mobile data networks worldwide, subscribers are getting used to being with their smart mobile devices wherever they go. The increasing dependency on data connection has become a challenge when subscribers travel outside the country and have to move to a variety of new rates and plans that correspond to the destination they travel to. This has posed challenges for both Operators and subscribers. While subscribers grapple with bill shocks and the need to recheck prevailing local rates and roaming charges and seek cheaper roaming 

plans everytime they travel, Operators struggle with the need to design plans, determine a myriad of rates and quotas for different destinations and update these information to their subscribers who travel. T-Mobile US is reversing these practices by one bold step - by expanding the borders within which the existing plans will be applicable  - thus delivering unlimited global data at no extra charge in more than 100 countries. Starting Oct. 31, the Simple Choice individual and business customers automatically get unlimited data and texting in more than 100 Simple Global countries worldwide, and they will only pay a global flat rate of 20 cents per minute for voice calls when roaming in the same countries. According to their press release, when U.S. customers use their phones abroad the way they normally do at home, their costs often total $1,000 a day or more. So more than 40 percent of customers turn off data roaming completely. Another 20 percent more say they would if they knew how. 

 

"The cost of staying connected across borders is completely crazy," said John Legere, president and CEO of T-Mobile US, Inc. "Today's phones are designed to work around the world, but we're forced to pay insanely inflated international connectivity fees to actually use them. You can't leave the country without coming home to bill shock. So we're making the world your network - at no extra cost." "It doesn't have to be this way," Legere said. "The truth is that the industry's been charging huge fees for data roaming. But what's most surprising is that no one's called them out - until now."

 

In network news, T-Mobile tonight also announced that its latest-generation 4G LTE network is now nationwide, reaching more than 200 million people in 233 metros across the United States. "We've not only delivered nationwide 4G LTE months ahead of schedule," said Neville Ray, chief technology officer for T-Mobile. "Our nationwide 4G LTE is right on top of our already nationwide 4G HSPA+ network - which translates to one wicked-fast combined 4G network experience.".

 

     
  Source - T-Mobile (Oct 9, 2013)
 
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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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