Openet's -Building the Foundation for LTE Revenue, which was published in RCRWireless, lays the fundamental building blocks for LTE monetization and revenue generation. Real Time Charging, Context Sensitive Offers, Real Time Intelligence, On Device Purchase and Convergenc are the key points covered in the "5 Pillars of LTE Revenue Generation". LTE has been growing much faster than predicted - 100m subscribers in 2012 (source-GSA) and expected to surpass 1 billion by 2018 (source-Informa), driving increases in volume, complexity and use cases. And for close to 400 communication service provider (CSPs) and more in future that are deploying LTE network, it’s most important having the right revenue generating infrastucture - Convergent Real Time Charging systems, to quickly monetize the LTE network.
"The speed and data-led services that high-speed networks like LTE drive present a challenge to legacy intelligent network charging and billing infrastructures, originally designed for simple voice transactions. These systems have found themselves quite limited in their ability to cope, let alone to provide the flexibility, real-time capability and support for innovation that operators require in an increasingly data-centric world."
The 5 Pillars of LTE Revenue Generation
1. "The central pillar of high-speed data monetization: real-time charging " ....It is not only a necessity but also an opportunity to create more revenue streams from both prepaid and postpaid customers."
2. "Enabling context-sensitive offers and VoLTE: real-time charging integrated with policy control" "..... these services need to be more personalized taking into account the customer context (e.g. usage, location, time, personal information) – truly value-based dynamic services. Information on the subscriber can also be used to dynamically allocate network resources and charge appropriately." 3. "Understanding customer behavior and context: real-time intelligence" ".....customer intelligence on mobile data usage and behavior needs to be real-time in order to make context sensitive marketing and up-sell offers."
4. "Offering the ultimate purchasing experience and stimulating spend: on-device sales/purchase" "....Being able to communicate context-sensitive offers, providing customers the freedom to purchase and activate the service at their own convenience, then giving them real-time visibility over their usage/spend – all directly on the device – create unprecedented customer satisfaction."
5. "Delivering real-time charging to all customers: convergence and ease of interoperability" "Convergence is fundamental to fast time to market but also to enabling more flexible business models and a seamless customer experience..."
