The largest Mobile Operator in the US, Verizon, this week announced a multi-year content licensing agreement with Scripps Networks Interactive, one of the world’s leading developers of lifestyle video content, for Verizon’s 'mobile first' video offering. The agreement includes content from Scripps Networks Interactive brands including Food Network, HGTV, Travel Channel, DIY Network and Cooking Channel and will be available to Verizon Wireless customers later this year.
Henry Ahn, EVP, Content Distribution, Scripps Networks Interactive
As mobile consumption continues to increase, it’s important that we provide audiences with the opportunity to enjoy the series and videos they love across the fullest possible range of devices. Great content will always connect with audiences, and this agreement with Verizon provides new and existing viewers with another way to engage with our powerful lifestyle brands.
Terry Denson, VP, Content Strategy & Acquisition, Verizon
Beyond convenience, it is first-choice content on a first-choice platform. And being able to deliver this seamlessly via mobile, to an audience that is passionate about these genres is that much more powerful.
