Tango Telecom, the leading provider of Data Monetisation Solutions for evolving mobile networks, Thursday announced that the leading Operator in Bangladesh, Robi Axiata has successfully launched its Dynamic Discounting Solution leveraging Tango Telecom Data Retail Engine (Tango DRE). The solution enables real-time dynamic discounting of Robi Axiata’s data services based on advanced context-aware analytics including cell load, location, time of day, subscriber type and usage patterns.
Tango Telecom deployed Dynamic Discounting as an upgrade to the existing Tango DRE which went live in November 2013. Tango Telecom said that the Dynamic Discounting for Data enables Robi Axiata to monetize idle times and locations on its network and increase service innovation and service velocity. The result is a very powerful real-time data monetization and precision marketing tool that stimulates data usage whilst optimizing network resources and maximizing data revenues, added Tango Telecom.