Robi Axiata Leverages Tango Telecom Data Retail Engine to Launch Dynamic Discounting for Data

Robi Axiata Leverages Tango Telecom Data Retail Engine to Launch Dynamic Discounting for Data Image Credit: Tango Telecom

Tango Telecom, the leading provider of Data Monetisation Solutions for evolving mobile networks, Thursday announced that the leading Operator in Bangladesh, Robi Axiata has successfully launched its Dynamic Discounting Solution leveraging Tango Telecom Data Retail Engine (Tango DRE). The solution enables real-time dynamic discounting of Robi Axiata’s data services based on advanced context-aware analytics including cell load, location, time of day, subscriber type and usage patterns.

Tango Telecom deployed Dynamic Discounting as an upgrade to the existing Tango DRE which went live in November 2013. Tango Telecom said that the Dynamic Discounting for Data enables Robi Axiata to monetize idle times and locations on its network and increase service innovation and service velocity. The result is a very powerful real-time data monetization and precision marketing tool that stimulates data usage whilst optimizing network resources and maximizing data revenues, added Tango Telecom.

Ravinder Parashar, Head of Data, Robi Axiata Ltd
Robi Axiata continues to lead the way for innovative subscriber-centric services, being first to market with Dynamic Discounting for Data. Tango Telecom’s Data Monetisation Solution continues to give us important and considerable competitive advantages.  Since implementing the Tango DRE, we have increased our data revenues by more than 100% and the days of internet usage by 8 times per month.  Our subscribers expect us to offer them the best service, value and choice and together with Tango Telecom, we are confident that we will meet and exceed their current and future expectations.

Mayoor Mahendra, Chief Commercial Officer, Tango Telecom
Our proven technology and our dedication to the operator’s long-term growth plans makes us the ideal partner to support the Robi Axiata team as they continue to revolutionise the mobile market in Bangladesh and drive phenomenal growth in revenues, market share and subscriber loyalty.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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