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Gemalto Provides Direct Carrier Billing Solution for SMS Ticketing to Milan Public Transport

Gemalto Provides Direct Carrier Billing Solution for SMS Ticketing to Milan Public Transport Image Credit: Gemalto

Gemalto has deployed its Netsize SMS ticketing solution for Milan's public transport company, ATM (Milan), which carries around 700 million passengers a year, enabling ATM's commuters to purchase their tickets via their mobile phones. The Direct Operator Billing solution is available to subscribers of all four major mobile network operators in the country.

Gemalto said that the service sets new standards for convenience on Milan's public transport network. Instead of fumbling for notes and coins, travelers in Italy's second largest city can simply send a text to a standard short code number, with the Netsize system charging the fare directly to the customer's regular mobile phone bill. They receive an SMS in return with a code which they show to the bus controller on request or enter into the vending machine in exchange for printed metro ticket.

Roberto Andreoli, CIO for ATM
Customers love the ease and accessibility of SMS ticketing, which does away with the struggle to find the right change. This new service for ATM marks the third phase of mobile ticketing in Milan and, with the introduction of QR codes, it's also possible to directly access underground lines, after buying a ticket via SMS ticketing.

Benoit Bole, Senior Vice President of Netsize at Gemalto
SMS ticketing delivers an easier ride for travelers and outstanding efficiency benefits for transport providers. Gemalto offers unrivaled expertise and experience, with 18 public transport companies in Italy already using their SMS ticketing solution.

Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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