HOOQ, Asia's Over-the-Top (OTT) TV service by Singtel in partnership with Sony Pictures Television and Warner Bros. Entertainment has selected Prime Focus Technologies (PFT), the Mumbai-headquartered technology subsidiary of Prime Focus, a media services company, to help package and deliver its content across India, Indonesia, Philippines and Thailand. PFT provides digital content solutions to media and entertainment companies.
HOOQ will leverage PFT's CLEAR Operations Cloud, a Hybrid Cloud-enabled Media ERP Suite that will enable speed of delivery as content exists in different formats, varied quality standards and contain various features such as subtitles, dubs and edits. As part of the deal, CLEAR Operations Cloud will manage key workflows including content processing and packaging. The solution initially includes managing over 20,000 hours of Indian and Hollywood content for HOOQ.
HOOQ plans to deliver both Hollywood blockbusters and television series, as well as popular local movies and programs to customers anytime, anywhere by enabling them to stream and download their favorite shows on their device or platform of choice.
Ramki Sankaranarayanan, Founder and CEO, PFT
Prime Focus Technologies is thrilled to be a part of a transformative OTT solution in Asia. Consumer behavior is changing rapidly and HOOQ will surely have the first mover advantage in the Asian market. Our 'Digital Next' offering, Operations Cloud is uniquely placed to match scale, complexity and disruptive vision of HOOQ to securely present premium global and local content to a billion Asian viewers anytime, anywhere.
Peter G. Bithos, CEO, HOOQ
Prime Focus Technologies is a known name in innovative Cloud solutions especially in the Asian market. Their experience and technology prowess will add huge value in managing a project of this scale and size.
