NetCracker Technology, this week released its latest OSS/BSS product suite - NetCracker 10 - to enable communications service providers to migrate seamlessly from existing environments to the next generation of virtualized networks. The new software suite combines capabilities in virtualization, cloud-based delivery of applications, embedded analytics and biometrics onto a single, unified platform to help operators transform their customer experience programs.
According to Netcracker, the new Netcraker 10 suite offers end-to-end service and network orchestration that combines deep-rooted networking and IT expertise and supports large-scale, unique system integration capabilities, enabling providers to deliver personalized services faster and apply an agile DevOps approach to service modeling. NetCracker 10 allows service providers to use embedded intelligence and analytics in order to optimize the deployment of virtual functions over servers distributed across the whole network. Netcracker added that beyond the traditional data sources, such as network, service and device, NetCracker’s solution leverages unstructured data from social networks as well as various dimensions of biometric data, including facial recognition, fingerprinting, voice measurement and more, to provide the most comprehensive CEM solution in the communications industry.
The company also claims that the new NetCracker 10 suite has demonstrated numerous financial and operational improvements including: up to 40 percent reduction in total cost of ownership and up to 30 percent increase in net promoter score. NetCracker 10’s big data analytics component helps increase network planning accuracy by up to 40 percent, increase effectiveness of personalized campaigns by 30 percent and reduce churn by up to 15 percent.
Dana Cooperson, Research Director at Analysys Mason
As service providers make the transition from network virtualization trials to commercial deployments, they require vendors to demonstrate the business value of a wide range of solutions, including network and service orchestration, control and infrastructure, and how physical and virtual networks will coexist. NetCracker 10 is an example of a flexible, comprehensive, pre-integrated platform from which communications service providers can design, deliver and monetize classic and new digital economy services in a hybrid environment.
Sanjay Mewada, Vice President of Strategy at NetCracker
We are thrilled to announce NetCracker 10, the next generation of our highly sophisticated end-to-end product suite, which redefines some of the fundamental economics around network and IT, operations, deployment, customer retention and service creation. As service providers prepare for the inevitable shift from physical to hybrid to virtualized infrastructure and offerings, NetCracker 10 lays the foundation for a risk-free and seamless migration, ushering in the next wave of innovation.
