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Openwave Mobility solutions achieved an astounding 35% improvement on end user experience on mobile video, based on an assessment conducted by a Tier-1 Asia Pacific telecommunications operator. With the proliferation of smart devices and video apps, there is an increasing emphasis among operators to ensure that end-users experience the best quality when they download/upload rich video files and when they browse pages or stream videos online. Via its Congestion Control solution, Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video, enables operators to improve subscribers' experiences by reducing load times for web pages, video start time and buffering and stuttering on playback. With more subscribers accessing richer content on their smart devices, the solution will be a ready answer for operators looking for means of increasing user satisfaction scores and optimizing their data networks and addressing congestion and other traffic management challenges.
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“Taken together, factors such as bigger screens and increased subscriber awareness of rich media are causing dramatic surges in usage of mobile data in most APAC regions leading to increased network costs and decreased user experience as parts of the network infrastructure become overloaded and congestion occurs,” said Sue Rudd, Director of Service Provider Analysis at Strategy Analytics. “These trial results demonstrate what we are seeing elsewhere that video optimization applied intelligently and selectively to congestion hotspots can make a huge difference to end user quality of experience as well as ROI in terms of network capacity.”
