In a mission to get everyone rallying behind Team Singapore at the upcoming SEA Games, Singtel will be aggregating and analyzing online sharing, conversations and sentiments, to derive unique insights for 'Team Singapore', using Singtel Cheer Aggregator data analytics platform.
Powered by Amobee Brand Intelligence insights – the platform uses data analytics, tracks not just what people say on social media platforms, but also the content they consume from across millions of webpages, tweets, postings, articles and videos. It will identify and rank the audience’s interests by trending associations, such as a specific topic, athlete or sport. The live data will then be showcased on Singtel TV, at the Sports Hub and on Singtel’s SEA Games microsite, said the Operator.
As for the event itself, the Operator will be covering the games which start from 5th to 16th June via its Singtel TV for free on two dedicated channels (Channel 134 and 135), with live feeds and specially customized programming and also via the Singtel TV GO mobile app.
Mr Yuen Kuan Moon, CEO Consumer Singapore, Singtel
In addition to our sponsorship and multimedia support for the SEA Games, we want to recognise the many extraordinary people that are at the heart of the Games.The technology is able to provide a 360-degree view of both online and on-ground activities without the need for tags or hashtags. We look forward to seeing the swell of support as fans join in and root for Team Singapore every step of the way.
